This is the way a trend ends. This is the way a trend ends. This is the way a trend ends. Not with a bang but a whimper…
Today OpenAI’s merch arm, Supply Co. released what we can only hope is the last in a long line of attempts at merging the Silicon Valley sweater set (T-shirt and hoodie) with the hypebeast culture of streetwear. It's all very 2010s—but…