preview: scene cool
the second installment of the 2025 trend report
In part one, we looked at the state of cool in 2025. The word has undergone semantic creep, at once referring to dynamic creative scenes across the globe and the digitally native pop culture that preoccupies the internet today.
Many mistake the forest for the trees:
Rather than ABC, NBC, and CBS, we now have Instagram, YouTube, and Facebook: a young and…
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