Hype House Genericide
The trend has a name
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I’m going to do something I really hate to do: admit I was wrong. In Gonzo Culture, I wrote:
The term itself [clouthouse] is in the process of genericiding: becoming a generic catch-all for predecessors like the Team 10 mansion as well as the inevitable copycats. (Collab house is to facial tissue as clouthouse is to kleenex.)