scene cool

culture has become secretive once again...

I wrote about the bugbear trend from ten years ago—normcore—for The Sunday Times last week. I felt ambivalent about celebrating a meme anniversary, but snuck in some thoughts about the future as well. See the excerpt below:

In fairness, Aesthetics Wiki is an open-source website. Anyone can make an entry. Like so much of the internet today, it has a high …